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Rethinking the Customer Loyalty Formula

Rethinking the Customer Loyalty Formula

What does it mean to build a Web3 loyalty program? From a technology standpoint, yes, you might be using digital collectibles and tokens; you may also be collecting on-chain purchase and affiliation data; and yes, underneath it all you’re leveraging a blockchain like Ethereum or Polygon. But, more importantly,

Case Study: Lacoste UNDW3

Case Study: Lacoste UNDW3

Lacoste, a world renowned clothing label known for its classic crocodile logoed polo shirts, has been pushing boundaries by launching virtual partnerships with Minecraft and offering exclusive access to their loyal customers through the 'Le Club' loyalty program. But that's not where it ends. In 2022, they ventured into issuing

Customer Highlight: Brooklyn Cannery

Customer Highlight

Customer Highlight: Brooklyn Cannery

Today we’re kicking off the first of many posts in our Customer Highlight series. First up is a brand and a program that we’ve been working on for several weeks and are extremely excited about. Meet Brooklyn Cannery, a prebiotic soda brand making ridiculously tasty and healthy beverages

How DTC Brands Can Use Digital Collectibles to Build Customer Loyalty

How DTC Brands Can Use Digital Collectibles to Build Customer Loyalty

Are you a DTC brand? Let us show you how to use digital collectibles to capture more customer data, drive more engagement, and build loyalty over time.

The Future of Brand Loyalty is Built on Web3

Loyalty programs today are boring, and loyalty as a whole is on the decline. Yet, with changes in targeting and acquisition, loyalty has never been as important as it is today.

3mint's 2023 Predictions

3mint's 2023 Predictions

The 3mint team's predictions for 2023, from a return to fundamentals to NFTs maturing and taking over the world.

Case Study: Reddit Collectible Avatars

Case Study: Reddit Collectible Avatars

Reddit has entered the chat, launching the most lucrative NFT project of the year and onboarding over 4 million people to Web3.

8 Ways Brands Can Use Web3 to Boost Engagement

8 Ways Brands Can Use Web3 to Boost Engagement

The future of marketing is about creating deeper, longer-term connections with customers, and it'll be built with Web3.

Case Study: Nike .SWOOSH

Case Study: Nike .SWOOSH

How Nike is redefining the relationship with its customers by inviting them to become curators and co-creators.

Why Web3 Matters for Brands

Why Web3 Matters for Brands

Answering the “why” and the “what” of Web3 from the point of view of brands and other consumer facing businesses.

Announcing the 3mint Public Alpha

Announcing the 3mint Public Alpha

3mint is proud to announce the launch of its public Alpha! Create Web3-based engagement campaigns, memberships, and loyalty programs without any knowledge of crypto.

Case Study: Starbucks Odyssey

Case Study: Starbucks Odyssey

The first in our case study series: Why Starbucks’ foray into Web3 and NFTs is such a massive deal for the future of customer loyalty.

30 Ways to Token Gate

30 Ways to Token Gate

From enabling stronger, more invested communities to multi-player token gated commerce.