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Case Study

A collection of 5 posts

Starbucks Odyssey Update

Starbucks Odyssey Update

Last December, Starbucks officially launched the Beta version of its innovative Odyssey program to a small group of customers and employees and released its first digital collectible Stamp. A little over 6 months later, where is Odyssey at, and what’s next for Starbucks? As of July 2023, Starbucks has

Case Study: Lacoste UNDW3

Case Study: Lacoste UNDW3

Lacoste, a world renowned clothing label known for its classic crocodile logoed polo shirts, has been pushing boundaries by launching virtual partnerships with Minecraft and offering exclusive access to their loyal customers through the 'Le Club' loyalty program. But that's not where it ends. In 2022, they ventured into issuing

Case Study: Reddit Collectible Avatars

Case Study: Reddit Collectible Avatars

Reddit has entered the chat, launching the most lucrative NFT project of the year and onboarding over 4 million people to Web3.

Case Study: Nike .SWOOSH

Case Study: Nike .SWOOSH

How Nike is redefining the relationship with its customers by inviting them to become curators and co-creators.

Case Study: Starbucks Odyssey

Case Study: Starbucks Odyssey

The first in our case study series: Why Starbucks’ foray into Web3 and NFTs is such a massive deal for the future of customer loyalty.