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Starbucks

A collection of 2 posts
Starbucks Odyssey Update
Case Study

Starbucks Odyssey Update

Last December, Starbucks officially launched the Beta version of its innovative Odyssey program to a small group of customers and employees and released its first digital collectible Stamp. A little over 6 months later, where is Odyssey at, and what’s next for Starbucks? As of July 2023, Starbucks has
14 Jul 2023 6 min read
Case Study: Starbucks Odyssey
Case Study

Case Study: Starbucks Odyssey

The first in our case study series: Why Starbucks’ foray into Web3 and NFTs is such a massive deal for the future of customer loyalty.
10 Nov 2022 4 min read
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